- Unit 1: What are the supplier chains of HORECA businesses?
- Unit 2: How to cooperate responsibly with suppliers?
- Unit 3: What are the characteristics of responsible marketing?
- Unit 4: What types of Marketing activities shall be undertaken by managers of small restaurants/ hotels?
- Unit 5: How to prepare Marketing activities?
- Unit 6: How to implement Marketing activities?
- Unit 7: How to assess Marketing activities and draw conclusions for the future?
- Unit 8: How to interact with customers?
- Unit 9: How to assess the quality of the offered service?
- Unit 10: How to measure the guests’ satisfaction
- Unit 11: What ethical aspects have to be considered within the global marketplace
- Case studies
- Bibliography
- Self-evaluation test
- Learning Outcomes Achieved With Module 2
RESPONS Learning Space
Socially Responsible Management of Small Hotels and Restaurants
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