Environmental activities result in tangible benefits such as reduced operating costs (e.g. as a result of improved energy efficiency of the building). Besides, they improve competitiveness through the implementation of modern technical solutions, which enable better management of the property and the staff. Operating in line with the idea of sustainable development creates the image of an environment-friendly business and increases the attractiveness of the region, which translates into higher tourists’ interest in the establishment. As shown by the results of research available nowadays tourists willingly choose tourist facilities, which can demonstrate concrete environmental efforts or have certificates confirming compliance with environmental management standards (Source: The European tourism industry (pages 55 – 58), http://bookshop.europa.eu/en/the-european-tourism-industry-pbNB6004595/).